Project Report on Tumkur Milk Union

EXECUTIVE SUMMARY DAIRY INDUSTRY IN INDIA AN OVERVIEW Dairy enterprise is an important occupation of farmers. In India nearly 70% of the people depend on tillage. It is the backbone of India. Dairy is linked with agriculture industry to a large extent. Animal husbandry in India is an substantive part of agriculture. It is mainly a rural occupation closely associated with agriculture. In 1965, National Dairy Development Board NDDB was set up with the nonsubjective of meeting the demand of take out, especially in urban areas, as healthy as turning the rural economy through the enhancement of the take out intersectionion of the country.In 1970, NDDB took up Operation Flood program in wander to organize take out producers co-operative in several places in India taking the Karia rule ANAND co-operative draw producers union limited AMUL of Anand, Gujarat as a model with the above object in view. Company profile Origin of Tumkur Milk married couple Limited- TUMUL was formed on 30th march 1977 and its funding is qualified to the Tumkur district only. TUMUL was formed close to for the welfare and upliftment of the milk producers and to make the milk producers procurement a profitable business by using sophisticated technology.It is formed mainly for serving the customers with better quality milk. TUMUL is situated in Mallasandra which is 11kms away from Tumkur city. It is situated in the rural area, which is outside the jurisdiction topical anesthetic authority such as municipal and co-operation. GROWTH AND DEVELOPMENT OF THE establishment Tumkur is a fast developing industrial town in Karnataka its adjacent to Bangalore, about 70kms towards North West of the national highway. The district comprises of 10 taluks with a population of 45 lakhs (2007). The climate is rather dry and the rainfall is normal in the district.The taluk of Pavagada and Sira face significant water shortage throughout the year. The dairy farm development activities in the distric t started in December 1976 to a lower place the KDDC with the objective of supporting the nearby urban liquid milk market. A farm cooler 60TLPD was started in 1976 Tumkur as a feeder equilibrise dairy. The co-operative union of the Tumkur milk producers was registered in the year march 1977. A dairy of 1 lakh liters at Tumkur under the OF (Operation Flood) was commissioned and handed over to the union in 1987. DESIGN OF THE regardTITLE OF THE PROJECT client satisfaction towards Nandini milk and Awareness, Opinion on Homogenized pure(a) intimidate milk STATEMENT OF THE PROBLEM Any product that wants to survive must(prenominal) concentrate on factors like quality, price, package etc According to consumer studies prolong manufacture essential now a days,that to for such perishable food products to come about their preferences towards the various related aspects of the products . So it has becomes essential to know the evidence level of consumer satisfaction to analyze the fu ture demand for the products.More product cognisance has become a potential marketing tool in the world(prenominal) market . Even the software industry is also not unthaw from this area. Well designed more products can create promotional value. OBJECTIVES OF THE STUDY The primary objective is to identify the consumer satisfaction level for Nandini milk and Awareness, purview on homogenized pure browbeat milk. An attempt to increase the gross sales can bear fruit only if the consumers are satisfied with the products and operate and they go for the product again or even refer to it to otherwise potential buyers.Thus evaluating the current consumer satisfaction level is quiet necessary for improving sales as well as it provides criteria for future sales plans and to develop the marketing plans of the telephoner. SCOPE OF THE STUDY The Study is exclusive conducted for the Customers Satisfaction towards Nandini milk and awareness, opinion on Homogenized pure cow milk in and ar ound the Tumkur City only. It depart help to know the factors influencing the customers preference about the product and getting their opinion for accepting product RESEARCH DESIGN PRIMARY seed OF DATAPrimary info are those collected by the investigator himself for the first time and frankincense they are original in character, they are collected for a picky purpose. A well-structured questionnaire was personally administrated to the selected sample to collect the primary data. SECONDARY SOURCE OF DATA Two types of secondary data were collected for the preparation of the picture work -Internal Data was generated from companys brochures, manuals and annual reports. -External Data, on the other hand, was generated from magazines, research books and internet (websites).LIMITATIONS OF STUDY ? The survey is limited to the potential of areas of Tumkur City only due to limitation of time. ? The sample size is confined to snow due to lack of time and resource. ? The study focused on store recall and there is chance of recall bias. It may have introduced errors in the survey. ? There is reluctance on the part of respondents. FINDINGS OF THE STUDY ? Nandini milk is purchased by many people because they think that it is a product of Karnatakas farmers efforts. ? bulk of respondents opt full cream Nandini milk and homogenized pure cow milk to onsume everyday. In Nandini milk there are different types of milk like toned Nandini milk, double toned Nandini milk, special Nandini milk, Good lifespan which are presented to market by TMUKMF to satisfy the different needs of consumers in best possible ways. ? Majority of respondents view about Nandini milks price is expensive, price was the only major bear upon about Nandini milk to customers. Few respondents did say that the price is reasonable. ? Majority of respondents have never witnessed any sort of contamination or unhygienic factors in Nandini milk. hich proves that people need not have any doubt or fear while usi ng Nandini milk. ? Majorityof respondents are aware of Nandini homogenized pure cow milk but still 24% are asleep of the product this shows that company need to concentrate on its promotional activities. SUGGESTIONS AND RECOMMENDATIONS ? conduction of Consumer Awareness Program ? Need to maintain constant price for products. ? acceptance of effective advertisement programme. ? Implementation of effective cost controls method. ? Need to advance in packaging of product.CONCLUSION- Nandini milk as got very good diffusion channel and it has agents in every part of the city and the brand soma is too good. TMU KMF is providing the best quality products. They have understood the needs of consumer and well-tried their best to fulfill them. I am sure the company go forth find my findings relevant and I sincerely anticipate it uses my suggestions enlisted, which I hope will take them miles ahead of competition. I am sure the company has a very bright future to look forward to and wil l be a trailblazer in its own right.